I've tried so many olive oils I've lost count. Most store brands are not worth the money. There is only one brand I buy now that is both great tasting and affordable: Costco's Kirkland Extra Virgin Olive Oil Toscano. It is strong, but smooth. It works well in my dressings or as a dip for bread. For cooking buy the Kirkland in the large plastic bottle. It works really well with a decent smoking point and wonderful light flavor.